Through regular reviews and discovery sessions with IT and business improvement teams, we identified current challenges and explored how technology could drive positive change. The platform's user demographic spanned a wide range of ages and technical abilities, making accessibility and user experience paramount.

A unique challenge was ensuring that users added a vehicle and account balance to properly utilise the platform. We had to navigate these necessary friction points while creating a sign-up flow that encouraged users to complete these actions without becoming discouraged.

The multi-faceted platform featured various alternate UIs tailored to different account types. Key features included a waterfall-style menu that prioritized essential information without cluttering the interface. Additionally, we implemented UI prompts to remind users of their balance and suggest when it was time to top up.

We hosted various interviews and workshops with end users where we refined the customer experience and made iterations to features which formed part of a development roadmap. We also ran hotjar where we analysed and monitored user behaviour with the features.

We ran multiple workshops looking at the content and user journeys through the website. They resulted in a unique navigational system implemented to provided users with specific routes through the site based on their needs. The single-column layout simplified the UI, allowing us to focus on key areas of interest as users scrolled.