One of the first stages was building a visual identity for the brand, we conducted a series of workshops to establish their mission, values and vision including a tone of voice and in depth review of their users.

We then developed a landing page website to promote the app as well as connected e-commerce store which they planned to use as an additional revenue stream. Building upon the brand we developed a detailed social strategy and brand assets that the team could utilise going forward. 

The application design began with an in-depth analysis of the existing market to identify gaps and understand the needs of our target users. This research informed the development of a detailed product roadmap, crafted to ensure 'Peaky Baggers' offered a unique value proposition and resonated with the original vision. We focused on the ability to engage users by facilitating community building, competition, and sharing of peak-conquering experiences all features that made the app stand out.

Like with other projects we started by building clickable prototypes in Figma, we then utilised the no-code tool adalo to create an MVP which we tested extensively with end users. This process was invaluable and allowed us to narrow down key functionality and features as well as see where we needed to improve the app.