One of the primary challenges we faced was the disjointed nature of Honda's online presence. The e-commerce site, being separate from the main Honda website, limited its visibility and hindered customer acquisition.

To address this issue, we embarked on a comprehensive analysis of customer interactions with the website, focusing specifically on lawn and garden products. This involved reviewing digital assets, identifying friction points, and pinpointing drop-off areas.

Our analysis uncovered several areas for improvement, including friction points, accessibility concerns, and branding inconsistencies. We presented data-backed recommendations for each issue, accompanied by before-and-after visuals to illustrate the potential impact of our proposed changes.

Key improvements included harmonising navigation systems across both websites, simplifying product pages to enhance clarity and focus on CTAs, and optimising information architecture.